A Florida radio station has rebranded itself as “Trump Country” in homage to President Donald Trump, a move its general manager says has tripled ratings among the key 25-54 demographic.
“We didn’t ask for permission,” 93.7 WEHL’s Jim Schwartzel told CBS News. “But I don’t think that the president or anybody else would really be upset by it. We looked at it as comedy.”
The Fort Myers station executed the rebrand on the day of Trump’s second inauguration, complete with a new slogan, “Make Country Great Again,” a voice actor mimicking Trump for its station imaging, and website images of a cowboy hat–clad Trump, reported Mediaite on Tuesday.
Its programming leans heavily into MAGA culture, promoting contests that pledge to “trigger tofu-eaters” and segment gimmicks like “The Cancel Bowl,” which encourages listeners to ridicule the “most pathetic woke thing” they’ve seen.
One promo declares: “They canceled team names, the Anthem, even halftime shows … now it’s 4th and WOKE, and we’re calling the plays.”
Listeners are invited to leave voicemails, with weekly prizes including the “Trump Country Tailgate Command Kit, which includes a flamethrower grill starter, a rack of ribs, a camo cutting board, and flag toothpicks.
